1950 Hebrew LITHOGRAPH POSTER Israel SHAMIR BROS Graphics POPULAR LOAN Judaica

Description

DESCRIPTION
:
Up for auction is an EXTREMELY RARE and SOUGHT AFTER  original vintage Advertising Jewish Judaica STONE LIOTHOGRAPH POSTER for promoting and encouraging the Eretz Israeli national 1950
"POPULAR LOAN" , A national obligatory POPULAR LOAN ( Milveh Amami ) which helped the newly born INDEPENDENT STATE of ISRAEL in its first years of existance , Years of economical depression and critical shortage of FUNDS and BUDGETS. 1700 prizes were promised to the participants in the POPULAR LOAN and the poster depicts a happy joyful Israeli familly while receiving one of the prizes.
The poster was designed by the legendary acclaimed Israel GRAPHIC DESIGNER -
Studio "The SHAMIR br
others" , The POSTER is SIGNED "SHAMIR" in the stone lithographic plate.
The printing was done by "LITHO KAUFMAN".
Extremely VIVID lithographic COLORS , Typical to ther old printing method of STONE LITHOGRAPH which was in use by the LITHO KAUFMAN lithographic press. Text in HEBREW .  Similar ORIGINAL LITHOGRAPHIC POSTERS made by SHAMIR BROTHERS and the KAUFMAN Lithographic Press are being offered in the mosty sophisticated poster galleries for 00 and up.
Special LITHOGRAPHIC paper.
Around
19.5
x 13
.5
".
Good condition
. Clean. No folds or creases , A few tiny tears and tiny imperfections are professionaly mended on the verso with acid free archival paper .
Suitable for immediate framing.
( Please look at scan for an accuirate AS IS image ) .
Poster will be sent inside a protective rigid
package
.
AUTHENTICITY
:
The ADVERTISING POSTER  is a fully guaranteed ORIGINAL POSTER from the very early 1950's , It is NOT a reproduction or a recently made reprint or an immitation , It holds a with life long GUARANTEE for its AUTHENTICITY and ORIGINALITY.
PAYMENTS
:
Payment method accepted : Paypal
& All credit cards
.
SHIPPMENT
: SHIPP worldwide via registered airmail is $ 25  . Will be sent inside a protective packaging
.
Handling around 5 days after payment.
News The intelligence organization published an ad containing a riddle to those interested in working in the cyber division 1/5/2017 A poster for the appearance of the band Laibach in May 2017 is a copy of Shamir's 1946 Maccabi poster. April 2017 Update: The poster was removed from the festival's web-site, May 2017. This week, Shenkar College launched the digital book "Between Idea and Form" by Batia Donner, which describes the history of graphic design in the Land of Israel. April 2017 A slide presentation "Recruitment Posters in Palestine" of posters by the Shamir brothers opened a meeting on "Jewish soldiers during World War II" at the Tel Aviv University. April 2017 New discovery. Cover of the booklet "Namel Tel Aviv" published in honor of the opening of the Tel Aviv Port. 1938 Discovered April 2017 Two posters by the Shamir Brothers from World War II appear in a new book by Daniel Gordis "Israel - A Concise History of a Nation Reborn". February 2017 A previously unknown Shamir poster was discovered through the auction watching web-site Invaluable. Feb 2017 The Knesset is currently running a campaign to encourage use of their new mobile device application "Transparent Knesset". At the top of their ad is the State emblem in gold. The original colours were planned by the Shamir Brothers were silver and blue. Prime Minister Benjamin Netanyahu chose a gold version for his office. January 2017 The exhibition "Israeli Nostalgia - KKL-JNF Historical posters" produced by Efrat Sinai from KKL's photo archive includes Shamir's poster "Plant a tree with your own hands". See English, German and Portuguese vers on our site. Jan 2017 New find: Two tin plate printed Assis posters. - Thanks to Omri Tzur who found them. October 2016 A new book of works of Shamir Brothers was published in a limited edition includes 400 graphic works: logos, posters, medals, stamps, banknotes, and more. Introduction was by Prof. Yoram Vardimon Israel Prize winner. Editor Yoram Shamir. July 2016 This week Palphot published its 2016-17 Calendar "Once Upon A Time" with works by Shamir Brothers. Their Previous calendar was devoted to Shamir posters and this year - it includes: banknotes, labels, stamps and posters. Aug 2016 A photo by Efrat Eshel appeared in “Israel Hayom”: Shabtay Gilboa (82) holding a poster "The best to be pilots” by Shamir Brothers, in which he posed as an Air Force pilot (26). The poster advertises the 14th Independence Day stamps, designed by Shamir Brothers. May 2016 In her book "The Vindicated and the Persecuted-The Mythology and the Symbols of the Herut Movement" Dr. Ofira Gruweis Kowalski attributes 5 unsigned 1949 posters to Shamir. 3/2016 .Shamir poster doubles it price Last week the WW2 Women recruiting poster sold for 00 at Kedem auction Today, Farkash Gallery in Jaffa offers the same poster for 00. March 2016 Verify Shamir signatures with us! A Bezalel jubilee stamp designed by Shamir Brothers in 1957 is being offered for sale these days with the artist's signature in English - the signature is suspect 2/2016 ,000 at "Kedem Auctions" for. a "specimen" 500 Fils IDF West Bank banknote 1967 . 11/2014 Seven Shamir Brothers posters in "Justify Your Existence" exhibition in New York 12/2014 Copyright Infringement - On the rear door of a truck!!! 11/2014 Caution FAKES Dec 2014 Another unauthorised use of a Shamir poster, July 2014 See article by Zvi Lavi: Israeli banknotes hidden in Gaza and the west Bank 8/2014 See Article by Zvi Lavi on Israeli banknotes 8/2014 The National Library of Israel received approval from the Shamir family to use digital copies of Shamir works in their project presenting historical ephemera materials. 7/2014 The Knesset published the five finalists in the competition for its new emblem. Although the guidelines for competitors required inclusion of the national emblem, only one finalist followed the guidelines. 2/2014 Without permission and without credit - Nahal soldier half a pound bill of 1959 designed by Shamir Brothers, adorns the cover a new book by Yiftah Ashkenazi. 2/2014 Jonathan Nadav Apologised for publishers Hargol: This is not our way. Four Shamir posters will be displayed at the new visitors' centre opening in April in Sharona, Tel Aviv. Among them is a recruitment poster for the Guards (Notrim) force (1942-43) discovered in the IDF Archives by Yossi Goldberg its deputy curator. 2/2014 Election poster for the first Knesset (1949) of the Revisionist Zionists, designed by Shamir Brothers, will appear in the book "Only a Shout" which will be published soon by the Jabotinsky Institute. The book editor is the editor of this web-site. Both factions of the Revisionist movement stood for the Knesset. The Revisionist Zionists did not passed the minimum threshold. The other faction “Herut” - won 14 seats. 1/2014 New discovery - Two posters by Sheftlowitz (Shamir) from Riga, Latvia, apparently from 1933/4, before the founding of the Sheftelowitz brothers Studia A new discovery of two posters by the Sheftelowitz (Shamir) brothers from Riga, Latvia, before they moved to Israel in 1934/5 July 2017 What a wonderful country! - Posters designed in Israel by the Shamir brothers 1939-1970. Exhibition in The City Gallery, Kfar Saba. Opening 22 June 2017. A Shamir poster from the 1940s for a customer we did not know was discovered at an imminent sale at Kedem Auctions Ltd. June 2017 The poster "Protecting the Nation and Moledet - Join the Guard Corps", will be shown at the "Blues for the Blue uniforms" exhibition at the Old Yishuv Court Museum in Jerusalem. May 2017 A 1939 Shamir poster will be screened during the 1st newscast of "Here" in a report by Doron Tsabari on the 1977 privatization of Bank Hapoalim. The poster: "Workers, your place is in our ranks" was for "Hapoel". May 2017 Shamir Brothers - Book Previous News Items Quotes State of Israel Emblem Works attributed to Shamir Brothers In Shamir Footsteps Missing works Related Links Articles New Discoveries .. High School Contest 2014 Cultural Heroes The four winning works, places 1 - 3 Works chosen for the exhibition The other submitted works Shamir Brothers Gabriel and Maxim Shamir were graphic designers in Palestine (later Israel) since the mid-30s to the early 90s of the 20th century. Their best known work is the emblem of the State of Israel. The work of the of Shamir Brothers, created over a period of many upheavals, is the product of a culture in need of shapes and words to spread its messages. Their work focused in three main areas: the creation of key emblems of the State of Israel, tools used by governing bodies to achieve short term aims and general advertising of products and services. Read less The Shamir Brothers   Gabriel (1909-1992) and Maxim (1910-1990) Scheftelowitsch, were born in Liepāja (Libau) Latvia - part of the Russian Empire at the time. Both graduated from the Charlottenburg School of Arts in Berlin. At the end of their studies they opened the Studio "Scheftelowitsch Brothers " in Riga, Latvia.   The Scheftelowitch Brothers Studio opened in 1933 in the family's flat on 9 Albert Street, Riga; a building designed by Konstantin Pekschen in Art Nouveau style. When they came to Tel Aviv in 1934/5 they chose a flat on 84 Rothchild Boulevard which was the first residential building in the country built on column(piloti). It was designed by architect Zeev Richter in the International style, under the influence of Le Corbusier. The flat served as a graphics studio (named Shamir Brothers) and as residence of the two brothers' families.   They were among the founders of the“Graphic Designers Association of Israel” In the following years they focused mainly on designing posters, newspaper ads and labels for consumer products in modern language and styles. Whether out of ideology or recognition of the Zionist iconography as a promotional marketing tool they often included in their works images of Israeli landscapes, pioneering stereotypes and images of soldiers.   In 1949, Shamir Brothers won first prize for designing the State Emblem of the newly established State of Israel.   In 1958 they won the competition to design four of the new banknotes issued by the Bank of Israel (except the back side of the half- pound and ten pounds banknotes which were designed by Jakob Zim).   In the '50s and '60s they expanded the activities of the studio and branched into designing logos, stamps, medals , magazines - periodicals, books and brochures. Shamir Brothers have designed various official materials and were commissioned to distribute institutional messages expressing the needs of the time such as fund raising for the National Bond, war on the black market, the law of compulsory education, "pilot youth" and the like. Their work was characterized by attention to changes in Israeli culture constantly updating the graphic language, syntax and accurate messages therein and adjusting their designs and styles to meet their clients' objectives as well as the target audiences. In 1974 Shamir Brothers closed the joint studio and began to work separately. Maxim Shamir focused on designing stamps mainly for African, Central American and Asian countries while Gabriel Shamir retired and worked in graphic design as a volunteer for institutions such as the University of Tel Aviv, hospitals and other non -profit organizations.   Shamir Brothers Signatures   The first signature appeared in newspapers in the fall of 1934 when Maxim Scheftelowitsch settled in Tel Aviv, Palestine. He designed a special presentation of the Hebrew letter “Shin”. They continued to use this signature when they changed their name from Scheftelowitsch to Shamir in mid-1935 at the suggestion of journalist Uri Keisari retaining the same initial. In printed material they signed their name simply as Studia Shamir using a simple font (Studia rather than Studio reflected their Russian origin). In the 40s their ads were signed “Shamir” using the thin font “Miriam” and a similar thin font in English. They also signed some works as “Shamir and Co.”   In the 60s they started to use a handwritten signature “Shamir” in both Hebrew and English. Some of their Hebrew ads include their signature in English – reason unknown. Many of their postage stamps include a signature: SHAMIR or S or MS in small thin letters somewhere in the design or somewhere around the frame.  ***  Posters Posters were already a major vehicle for political propaganda, commercial advertising and promotion in the 1930s when the Shamir Brothers started their commercial art activity in Israel. A year after they immigrated to Israel they designed their first public poster – for the 1936 Levant Fair (Yarid Hamizrach). In those years they designed posters of products for numerous local manufacturers as well as the newspaper advertisements for these products. At the start of local mobilisation to the British Armed Forces during the second world war the Shamir Brothers designed posters for the Jewish Agency, recruitment to the Women's Auxiliary Air Force (WAAF), the Auxiliary Territorial Service for Women (ATS) and the British Navy. Many of the posters appear in History books covering that period. With the establishment of the State of Israel the number and range of clients for posters designed by the Shamir Brothers grew significantly: Government Ministries, Municipal Authorities, public bodies such as the Israeli Labour Federation (Histadrut) and the Jewish Agency (KKL), commercial companies such as Assis and Bejerano Cigarettes and various political parties including the Workers of Palestine Party (which became the Workers of Israel Party - Mapai), the Revisionist Zionist Party (Herut) and even the Zionist Religious Party (Hapoel Hamisrachi). In the early days the posters were designed and drawn by hand including any depicted people and products. The use of photographs within the design only started at the end of the 1950s. Fonts used in the posters were created by the Shamir Brothers uniquely for each of the posters and were designed to reflect the message conveyed. Their design of a poster was often aligned with their designs for the accompanying newspaper ads, product packaging and even the transparent (positive) cinema slides. Gavriel Shamir left in his estate 110 posters. His sons placed them with the Central Zionist Archives who already had 50 other posters by the Shamir Brothers in their collection. Since 2004 additional posters by the Shamir Brothers were discovered at the Lavon Institute, the Jabotinsky Institute, Israeli Defence Forces (Zahal) Archive, the National Library, at various auction houses around the world and in private collections in Israel and abroad. Posters have become collectors' items in recent years for serious collectors as well as younger interested parties. Some of the trade in posters has been found to verge on illegal trading where sellers print unauthorised reproductions of sought after posters violating the Intellectual Property rights that will belong to the heirs of the Shamir Brothers till 2060. Exhibition curators, researchers and writers who ask in advance for approval to use or display works by the Shamir Brothers will usually and gladly be given the requested approval.  It is clear from old photographs, newspaper clips, old documents from the Shamir Studio and International Graphic Art magazines that some of the posters designed by the Shamir Brothers have yet to be discovered. Some of the missing posters could well be in large collections such as the Judaica Collection at Harvard (where the items are not sorted by Artist names) or in the collection of the Tel Aviv Municipality (which still sits in boxes in Ashdod). In addition, an entire family of posters that were printed in colour on metal tin-plate is still to be unearthed.   ebay4146